While the benefits of a daily glass of red wine have long been touted, more people have been raising their glasses after researchers at the Harvard Medical School and the National Institute on Aging reported last fall that resveratrol - a chemical found in red wine - led to longer lives while countering the negative effects of a high-calorie diet in mice. 

Interest in red wine skyrocketed. The Neilson Company reported that sales of red wine grew 40 percent faster than total table wine sales for the five months ended in March.

Several supplement makers have been cashing in on the craze. The latest, Resmed Nutraceuticals, will roll out a national marketing campaign next week for Resmedin, a capsule that contains resveratrol, grape seed extract, quercetin and whole red wine extract, all of which are powerful antioxidants found in red wine, according to marketing director David LaFrance.

"We think it's going to be a good market, and (expect it) will continue to grow in this country and overseas," said LaFrance.

Of course, taking too many vitamins and supplements can be harmful to boomers' health, according to the results of several studies. For example, researchers noted an absence of folic acid in patients with colon polyps, and they hoped that the supplement might help fight the disease. Instead, they found high doses of folic acid may actually increase the risk of developing the growths, according to the latest Journal of the American Medical Association. A separate study linked heavy vitamin use to fatal prostate cancer, and other research has found beta-carotene pills can increase smokers' risk of lung cancer.

Double the strength of our regular Resveratrol supplement! Famous in Europe for its antioxidant power, Resveratrol is now becoming widely known in America as a reliable way to help fight the oxidative stress caused by free radicals.** Resveratrol 100 mg is another part of Puritan’s Pride commitment to helping you bolster the health of your immune system all year round.**

Resveratrol is a grape extract that contains flavonoids, the beneficial ingredient found in red wine.

Possesses antioxidant properties.**

Helps fight the effects of free radicals**

One 100 mg contains more resveratrol than an entire bottle of red wine.

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